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With the population steadily increasing, a major concern for healthcare has developed. In the United States, there are many hospitals and clinics available but there is a lack of free or low-cost healthcare institutions. Along with the lack of these institutions, available references of demographic information is not easily accessible and has not contributed to establishing low-cost clinics in high demand areas. The census collects information every ten years but reports only generalized information for large areas, i.e., counties and zip codes. There are advances of technology in the healthcare sector; however, resources are not being utilized in providing healthcare for the community.

The Solution?
Right 2 Be is a Personal Digital Assistant (PDA) application designed to help the community through mapping detailed demographics in a region. The application will help the non-profit or low-cost healthcare industry in many ways:
  • R2B is an easy to use application used to collect information in regards to geographical locations. Images and other types of media can also be stored with the collected information.
  • R2B helps healthcare providers to collect detailed information on regions that have more low-income families that are in need. The information can be analyzed to determine where healthcare providers should establish new clinics for the community.
  • R2B provides up-to-date information rather than depending on census reports for demographic information. The information given is geared towards healthcare rather than general population statistics.
The Market
Healthcare requires high investments for facilities, research, equipment, etc. Healthcare is typically a very lucrative business, including many private institutions, which receive sufficient funding. Our product is geared towards non-profit and low-cost healthcare providers, which help the community by providing services that many people cannot afford. Because we are targeting this sector of the healthcare market, we cannot determine a competitor for our product.


The Business Concept
Right 2 Be is a product to bridge the gap between technological advances and non-profit and low-cost healthcare to help families in need of additional healthcare options. Any increased development in the non-profit and low-cost healthcare industry is beneficial since there is a lack of resources. Our goal for Right 2 Be is to encourage considerable growth in this sector of the healthcare industry.


The customer market for R2B is healthcare providers, government agencies, and private foundations that operate in California. California has launch numerous campaigns to improve healthcare, and have even provided grants to organizations to fund research and projects in order to improve the healthcare situation in California. Private, as well as public healthcare providers and services have been affected by non-insured residents, and both are working together to try to lessen the impact of bad debts accrued by residents who visit the emergency room as their primary healthcare.
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